Turn On is an electric vehicle charging company that educates charging station owners about a diverse spectrum of charging options. It then provides them with the most fitting charging solution to meet their specific needs.
Turn On
Naming / Brand Identity / Copy Writing / AI Photo Prompting and Generation
Essentially, Turn On acts as an EV charing station match maker. In the event that Turn On cannot match the charging station owner to the optimal charging solution within its offerings, the company will “turn station owners on to” alternate providers that can better meet their needs. Turn On then facilitates the selection and implementation process.
Name and Brand Concept
The name Turn On, can be interpreted in a few different ways:
- As in electricity, turning on a light switch.
- As in turning customers on to charging solutions and ideas.
- Or, slightly provocatively, as in being excited by the solutions we are providing as a charging match maker.
The visual representation of this concept is kept simple:
- The “t” in Turn On is tilted up to represent a turned on light switch.
Project Team
Creative Director / Naming / Design / Copy Writing / Photo Prompting: Stephanie Halmich