Treeletrik the first Malaysian company to locally manufacture a fully electric bike, pioneering innovative electric vehicle technologies for the Malaysian market, and beyond.
Treeletrik
Brand Identity
Treeletrik’s 100% eco-friendly vehicles are safe, technologically advanced and affordable. Committed to its mission, Treeletrik sought an identity that conveyed these principles. Drawing inspiration from key words such as eco-conscious, vibrant, green, approachable, accessible and low maintenance, the visual representation of Treeletrik’s brand was crafted.
Treeletrik sought to update their former logo and branding yet wanted to keep a number of concepts from their former brand.
Logo Re-design Goals
- Simplify the logo
- Encompass the key words and feelings
- Keep the symbolism – the “tree” and “on power button” concepts needed to remain within the symbolism
- Keep the name Treeletrik
Project Team
Creative Director / Designer: Stephanie Halmich