Solectrac is committed to creating a safer, cleaner and healthier future for farmers, communities and the land. The company is pioneering the transition to zero-emission agriculture and utility operations through its commercially available 100% battery-powered electric tractors.
Solectrac
Brand Identity / Photo Shoot Production / Video / Copy Writing
![Solectrac Logo](https://ourhauscreative.com/wp-content/uploads/2023/06/Solectrac-Art-1b-scaled.jpg)
Solectrac believes in planting seeds today, to harvest a better tomorrow; in steps that leave footprints in our soil, not on our planet; in an electric tractor’s quiet power to make a difference. Solectrac believes a smarter and more sustainable future is built by the way we live today.
Solectrac Logo Re-design Goals
- Make the logo bolder
- Keep the symbolism – the wheel and sun, both symbols of agriculture
- Add an additional symbol – community / family to emphasize the brand story
- Keep the name Solectrac
- Keep similar color palette focusing on blue and yellow
- Expand the brand to iconography, patterns, collateral and photography – feel should be approachable, hopeful and friendly
![Solectrac Logo Old New](https://ourhauscreative.com/wp-content/uploads/2023/05/Solectrac-Old-New-Logo.jpg)
![Solectrac logo](https://ourhauscreative.com/wp-content/uploads/2023/05/Solectrac-Art-Concept-scaled.jpg)
![Solectrac Nashville](https://ourhauscreative.com/wp-content/uploads/2023/05/Solectrac-Farm-1.jpg)
![Solectrac magazine](https://ourhauscreative.com/wp-content/uploads/2023/05/Solectrac-Magazine-2a.jpg)
![Solectrac Presentation](https://ourhauscreative.com/wp-content/uploads/2023/05/Solectrac-Presentation.jpg)
![Solectrac Portland](https://ourhauscreative.com/wp-content/uploads/2023/12/Solectrac-Tractor-Garden.jpg)
![Solectrac Business Card](https://ourhauscreative.com/wp-content/uploads/2023/05/Solectrac-Station-FLAT-scaled.jpg)
![Solectrac Portland Park](https://ourhauscreative.com/wp-content/uploads/2023/05/Solectrac-Photo-1.jpg)
![Solectrac Merch](https://ourhauscreative.com/wp-content/uploads/2023/05/Solectrac-Merch-1.jpg)
![Solectrac Billboard](https://ourhauscreative.com/wp-content/uploads/2023/05/Solectrac-Billboard-1-Flat.jpg)
![Solectrac Portland](https://ourhauscreative.com/wp-content/uploads/2023/05/Solectrac-Portland-Park-3.jpg)
![Solectrac Portland](https://ourhauscreative.com/wp-content/uploads/2023/05/Solectrac-Portland-3.jpg)
![Solectrac Website](https://ourhauscreative.com/wp-content/uploads/2023/05/1Solectrac-Website-FLAT-3.gif)
![Solectrac Portland](https://ourhauscreative.com/wp-content/uploads/2023/05/Solectrac-Park-2.jpg)
![Solectrac Ads](https://ourhauscreative.com/wp-content/uploads/2023/05/Solectrac-Papers.jpg)
![Solectrac Pins](https://ourhauscreative.com/wp-content/uploads/2023/05/Solectrac-Pins-Flat-2.jpg)
![Solectrac Portland](https://ourhauscreative.com/wp-content/uploads/2023/12/Solectrac-Portland-Sand.jpg)
![Solectrac Ad](https://ourhauscreative.com/wp-content/uploads/2023/12/Solectrac-Ad-1.jpg)
![Solectrac Ad](https://ourhauscreative.com/wp-content/uploads/2023/12/Solectrac-Ad-2.jpg)
Project Team
Creative Director: Stephanie Halmich
Art Director / Lead Designer: Daphne Chang
Video Manager / Videographer: Stephen Parkhurst
Editorial Manager: Natasha Overin
Photographers: Patrick Daly, Abigail Bobo