Solectrac is committed to creating a safer, cleaner and healthier future for farmers, communities and the land. The company is pioneering the transition to zero-emission agriculture and utility operations through its commercially available 100% battery-powered electric tractors.
Solectrac
Brand Identity / Photo Shoot Production / Video / Copy Writing
Solectrac believes in planting seeds today, to harvest a better tomorrow; in steps that leave footprints in our soil, not on our planet; in an electric tractor’s quiet power to make a difference. Solectrac believes a smarter and more sustainable future is built by the way we live today.
Solectrac Logo Re-design Goals
- Make the logo bolder
- Keep the symbolism – the wheel and sun, both symbols of agriculture
- Add an additional symbol – community / family to emphasize the brand story
- Keep the name Solectrac
- Keep similar color palette focusing on blue and yellow
- Expand the brand to iconography, patterns, collateral and photography – feel should be approachable, hopeful and friendly
Project Team
Creative Director: Stephanie Halmich
Art Director / Lead Designer: Daphne Chang
Video Manager / Videographer: Stephen Parkhurst
Editorial Manager: Natasha Overin
Photographers: Patrick Daly, Abigail Bobo