UltraSupers (US) Aerogel was invented for astronauts on space missions. It is: Wind-resistant / Waterproof / Breathable / Heat- reflective / Ultra-light.
UltraSupers
Brand Identity / Naming / Messaging / Copy Writing
UltraSupers champions a limitless pursuit of innovation and collaboration, aiming to empower wearers to reach their personal pinnacle, or ultrasuper. UltraSupers’ philosophy transcends age, gender, career and geographical boundaries. Born from prestigious academic and research institutions within the United States, UltraSupers’ extraordinary Aerogel material embodies the power of inclusive innovation. UltraSupers’ remarkable products are the result of diverse teams working harmoniously across institutions.
- The focus is on the word mark “US” as in us, together, team, partnership. UltraSupers, or US products are a result of “inclusive innovation” the collaboration of teams across the United States “US”.
- The star symbolizes space, where Aerogel material was first used, nature and power.
- The star has 8 points for the directions N, S, E, W, NE, NW, etc.
- The logo is black and white so that it pairs well with all the colors that the coat may come in.
Project Team
Creative Director / Ad Copywriter: Stephanie Halmich
Naming / Messaging: Jessica Lee